Writing

Essays on pricing, focus and shipping small things often.
Thumbnail of Pricing is positioning, not arithmetic
Selene Yu
August 12, 2026
Pricing is positioning, not arithmetic
Thumbnail of The plan is not the work
Selene Yu
July 28, 2026
The plan is not the work
Thumbnail of Say no to the good ideas
Selene Yu
June 30, 2026
Say no to the good ideas